From Listed to Sold: What to Expect When Julie Puts Your Home on the Market

Listing your home is a big step—and one that comes with a lot of excitement and, sometimes, a few nerves. You’ve spent time preparing your home for the market, and now you’re ready for buyers to see it. But what actually happens when your home goes live?

When you list with Julie Delap, you’ll have a trusted guide by your side to make the process as smooth and stress-free as possible. Here’s a step-by-step look at what happens from the moment your home is listed until you accept an offer.

Step 1: Listing Your Home on the MLS

The Multiple Listing Service (MLS) is the central hub for real estate listings and the foundation of your home’s online presence.
Once your home is officially listed, it is uploaded to the MLS with detailed information such as:

• Professional photos

• Property description highlighting features and upgrades

• Price, square footage, and key stats

• Showing instructions for other agents

The MLS automatically syndicates your home to major real estate websites like Zillow, Realtor.com, and Redfin, ensuring maximum exposure. This means buyers—and their agents—can find your home almost immediately after it goes live.

Julie takes extra care to craft an appealing and accurate MLS listing. A well-written description and high-quality images can make the difference between a buyer scrolling past or scheduling a showing.

Step 2: Strategic Marketing to Attract Buyers

In today’s competitive market, simply posting a home online isn’t enough. Julie uses a combination of traditional and digital marketing tactics to make your home stand out.

Here’s what her marketing plan may include:

• Professional photography and drone footage to showcase your home’s best features

• Targeted online ads through platforms like Adwerx and Google to reach potential buyers

• Social media marketing on Facebook, Instagram, and LinkedIn for local exposure

• Neighborhood mailers such as postcards and door hangers to notify nearby residents

• Email campaigns to Julie’s database of past clients and interested buyers

• High-quality print materials, including brochures and flyers for open houses

This multi-pronged approach ensures your home is seen by the widest possible audience, generating interest quickly.

For more about Julie Delap's Marketing Strategy, review our Marketing Strategy page here.

Step 3: Showings Begin

Once the listing goes live, the next step is allowing potential buyers to tour your home.
Showings are typically scheduled through a secure online system that coordinates times between you, Julie, and other agents.

Here’s how the showing process works:

• Julie will discuss the best times and days for showings based on your schedule.

• You’ll receive notifications about upcoming showings so you can prepare.

• During showings, you’ll usually step out to give buyers privacy while they explore the home.

• Julie collects feedback from buyers and their agents to keep you informed.

A positive showing experience is key to receiving strong offers. Julie provides tips for staging and presentation, ensuring your home always looks its best.

For more information about the best practices for staging and prepping your home for sale, review this blog post: Staging and Prep Tips

Step 4: Hosting an Open House

Open houses are another powerful way to generate interest, especially during the first week on the market.

At an open house, Julie invites multiple potential buyers to tour your home during a set time frame. This creates excitement and can even spark a sense of urgency if buyers see others expressing interest.

Julie’s open houses are carefully planned to maximize turnout. She promotes them through:

• MLS announcements

• Social media posts and ads

• Neighborhood signage and flyers

• Email invitations to active buyers and agents

During the event, Julie highlights your home’s best features and answers questions while encouraging buyers to envision themselves living there.

I've written a great blog post about how to host an effective open house here, you may want to check that out!

Step 5: Monitoring Market Activity

As showings and open houses take place, Julie tracks all activity and interest closely.

She provides regular updates so you always know what’s happening, including:

• Number of showings and open house visitors

• Feedback from buyers and agents

• Any changes in local market trends

• Suggestions for adjustments, such as price or staging tweaks

This proactive communication helps you stay informed and make strategic decisions throughout the process.

Step 6: Receiving and Reviewing Offers

When a buyer falls in love with your home, they’ll submit an offer to purchase. In today’s competitive market, it’s not uncommon to receive multiple offers.

Julie carefully reviews each offer with you, explaining the details such as:

• Proposed purchase price

• Contingencies (like inspections or financing)

• Requested closing timeline

• Earnest money deposit amounts

If multiple offers come in, Julie helps you compare them side-by-side and develop a negotiation strategy. Sometimes, this may involve counteroffers or asking for the buyer’s “highest and best” proposal.

Her goal is to secure the best possible terms while protecting your interests every step of the way.  Here is a great article about what to do when we have recieved an offer (or offers!) on your home.

Step 7: Accepting an Offer and Moving Forward

Once you accept an offer, the home moves into the under contract phase.
This includes:

• Scheduling inspections

• Completing any agreed-upon repairs

• Finalizing paperwork with the title company and lender

• Preparing for closing day

Julie continues to guide you during this stage, keeping the process on track and stress-free.

Why This Process Matters

From the very first day your home hits the market to the moment you accept an offer, every step is carefully planned to get the best results.

By combining MLS exposure, cutting-edge marketing, and personal attention, Julie ensures that your home reaches the right buyers quickly. Her expertise helps you avoid common pitfalls and keeps you confident throughout the selling journey.

Ready to Sell Your Home?

Selling a home is one of the biggest financial decisions you’ll ever make. With Julie Delap as your Realtor, you’ll have a trusted partner who understands both the business side and the emotional side of moving.

If you’re ready to take the next step—or simply want to discuss your options—contact Julie today. Together, you’ll create a plan to list your home and get it sold for the best possible price.